Amazon PPC Specialist

HEYA Solutions is looking for an experienced Amazon PPC Specialist to join our Johannesburg team and manage and optimize advertising campaigns across a large portfolio of products and brands on Amazon.

This isn’t simply a “lower ACoS at all costs” role. We’re looking for someone who understands how to balance sales growth, profitability, keyword ranking, and long-term account health, while adapting strategy to the goals of each individual product.

WHAT YOU’LL DO

✅ Build, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

✅ Conduct keyword research across high-volume, long-tail, competitor ASIN, and category targets

✅ Monitor and optimize ACoS, TACoS, ROAS, CPC, CTR, conversion rates, and organic keyword rankings

✅ Review search term reports, add negative keywords, and identify wasted spend

✅ Develop PPC strategies for new launches, growth products, seasonal campaigns, slow-moving inventory, and profitability-focused listings

✅ Analyze competitor advertising, pricing, and search visibility

✅ Collaborate with listing and creative teams when performance issues relate to images, titles, or A+ Content

✅ Deliver clear reporting that explains why performance is changing, not simply what changed

WHAT WE’RE LOOKING FOR

✔ Hands-on experience managing Amazon PPC campaigns and working within Seller Central

✔ Strong understanding of Sponsored Products, Sponsored Brands, and Sponsored Display

✔ Strong analytical skills and confidence working with large datasets in Excel or Google Sheets

✔ Ability to manage PPC across a large number of ASINs while maintaining visibility into individual product performance

✔ A problem-solver who can identify issues, investigate the cause, and recommend solutions rather than simply follow bid rules