Experienced Content Strategist

Job Description

This is a full-time, on-site role for a Content Strategist at Cheymaxim. The Content Strategist will be responsible for developing and implementing content strategies, managing content performance, and ensuring that campaign communication goals are achieved. They will also be involved in writing and ensuring high-quality, engaging, and relevant content that aligns with our clients' brand guidelines and marketing objectives. The Content Strategist forms part of the digital marketing team in Cheymaxim and reports directly to the Head of Digital Marketing.

Responsibilities

• Collaborating closely with the Digital Marketing team to conceptualise and execute strategic content plans for client projects.
• Developing comprehensive content strategies encompassing delivery, promotion methods, and user/consumer journey optimisation.
• Crafting guidelines for campaign tone, style, and voice that align with client brands and strategic objectives, working in tandem with the Content team.
• Ideating and briefing on campaign aesthetics and messaging alongside Content and Design experts.
• Assessing content requirements, selecting channels, and orchestrating distribution strategies.
• Creating and evaluating content, ensuring alignment with client briefs and design standards.
• Conducting SEO research, crafting compelling copy, and implementing strategies tailored to client campaign goals.
• Formulating organic content calendars and integrating various media channels into cohesive schedules.
• Performing high-level data analysis of content metrics and overseeing performance management activities.
• Developing strategy proposals based on campaign insights and performance evaluations, collaborating with the team.
• Assisting in the setup and organisation of service offerings and pitch presentations, contributing content insights and expertise.
• Participating in campaign and client pitches, leveraging expertise to drive successful outcomes.
• Collaborating effectively with cross-functional teams to deliver impactful digital marketing campaigns.

Qualifications

Bachelor's degree or equivalent qualification in marketing, digital marketing, journalism, linguistics, or related fields.

Proficiencies and Soft Skills

• Strong team player with excellent communication skills.
• Strategic thinker with a focus on objectives.
• Ability to adapt quickly and thrive in a fast-paced environment.
• Attention to detail and ability to perform under pressure.
• Proficiency in Google Workspace/Microsoft Office.
• Familiarity with tools like Semrush and Ahrefs is advantageous.