GTM Strategist

The GTM Strategist serves as the primary growth engine for clients, taking full ownership of end-to-end outbound campaign execution across LinkedIn and Email. This role combines technical campaign management in tools like HeyReach, Instantly, and GHL with root-cause performance diagnostics to deliver measurable pipeline impact. Acting as a trusted advisor, the strategist maintains client relationships, mitigates churn risk through proactive communication, and continuously optimizes campaigns to ensure sustainable business growth.

You are at the center of solving a critical challenge for businesses: how to acquire new clients. This is a challenging but deeply fulfilling role, where your work directly sustains the growth of businesses struggling to reach their potential.

Key Highlights:

• Work hours time zone: Eastern Time (ET)
• Location: 100% Remote, Contract
• Compensation: Total compensation starts with $1,600 per month with base and performance bonus.  

Responsibilities

• End-to-End Campaign Execution: Own full-funnel outbound campaigns across LinkedIn and Email using HeyReach, Instantly, and GHL, ensuring execution adheres to strategy and SOPs.
• Strategy & Pre-Launch: Drive audience segmentation, technical setup, and the development of high-impact offers, lead magnets, and marketing scripts.
• Optimization & Testing: Implement programmatic A/B testing and data-driven signals to pivot strategies and optimize campaign performance.
• Monitoring & Diagnostics: Conduct daily health checks to diagnose root causes of performance issues (targeting, deliverability, or offer) and maintain data pipeline integrity.
• Client Management & Retention: Act as a primary advisor, providing transparent performance reporting while proactively flagging churn risks and demonstrating consistent ROI.
• Operational Excellence: Manage GHL pipelines, ensure CRM/PM tool hygiene, and maintain meticulous account documentation per internal delivery standards.

Qualifications

Must-Have Qualifications

• Proven experience in executing end-to-end outbound campaigns via LinkedIn and Email.
• Hands-on proficiency with outbound growth tools: HeyReach, Instantly, and GHL.
• Strong diagnostic and analytical skills with a focus on root-cause performance analysis and programmatic A/B testing.
• Demonstrated ability to manage client relationships, set clear expectations, and deliver proactive, data-backed reporting.
• High operational discipline: Experience maintaining CRM/PM tools and account documentation with minimal oversight.
• Ability to work effectively in a fully remote environment aligned with Eastern Time (ET) hours.
• Ability to use video conferencing and access to a computer device with a quiet environment and proper lighting to remain presentable and professional in client interactions.
• English as native or highly advanced level communication skills (written and verbal).