WSI Web Marketing
WHAT YOU'LL BE DOING
• Manage day-to-day social media activity across multiple client accounts
• Plan and maintain monthly content calendars
• Monitor comments, messages, reviews and other interactions throughout the working day
• Respond appropriately and escalate enquiries, complaints or sensitive issues when required
• Manage monitoring alerts and queues without needing reminders
• Schedule and publish approved content using NapoleonCat and relevant native platforms
• Check that scheduled posts have published correctly
• Write captions, hooks and calls to action for posts, videos and reels
• Create and adapt social media graphics using Canva
• Repurpose existing content for different social formats
• Use ChatGPT and other AI tools for research, ideation, copy, imagery and increasingly video
• Review and refine AI-generated output rather than accepting it blindly
• Track content, approvals and outstanding work using Asana and Google Sheets
• Assist with defined digital marketing quality checks